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Jeff Holbrook
Brand and NIL Advisor
C-Level Executive in Sports and Entertainment, Founder & CEO of Potentia Athletic Partners Sports Marketing Firm
About Jeff
In his role as a Brand and NIL Advisor, Jeff strategically guides individuals and entities in maximizing their brand visibility and navigating the ever-evolving landscape of NIL opportunities, facilitating lucrative partnerships and ensuring alignment with their overall brand objectives.
As a dedicated and seasoned C-Level Executive, Jeff boasts a robust background in business management, client acquisition, communications, and marketing across a career spanning over two decades. As an accomplished Executive-level Sales & Marketing Leader, Jeff leverages over 20 years of strategic and tactical knowledge to increase revenue and forge key client partnerships. Recognized for expertise in marketing and sales strategy development, personnel management, event execution and management, and collaborative brand development, Jeff has consistently delivered exceptional results.
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Highlights of Jeff's career include directing the development of brand strategies leading to endorsements for sports icons like Wayne Gretzky and Joe Montana, and orchestrating dynamic marketing and advertising strategies. He assembled Team USA for the Icons Cup Tournament in Dubai and NYC, captained by Fred Couples and featuring iconic athletes including Ken Griffey Jr., Michael Vick, Michael Strahan, Oscar De La Hoya, and Michael Phelps, among others. Jeff also created and executed the internationally recognized and award-winning “Relive the Miracle” events with the 1980 Miracle on Ice team, reuniting all living team members in Lake Placid for the first time in history.
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Currently serving as the Chief Executive Officer of Potentia Athletic Partners, LLC, Jeff oversees all aspects of sports marketing and athlete representation, emphasizing proactive marketing and branding techniques. Previous roles included EVP/CCO/CMO of the Phoenix Coyotes NHL team, VP with IMG/Endeavor’s PBR property, and advising UNLV in its fundraising efforts, including a record-setting $93 million year and numerous million dollar strategies and executions.
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Throughout Jeff's career, he has consistently demonstrated a meticulous and organized approach, with a passion for community and professional relations, making him a respected leader in the sports and entertainment industry.